01
Technical
Performance-first silhouettes built around running, training and race day, with lightweight materials, ventilation and fit designed for movement.
Featured on Track & Trail · Technical Headwear
Built to run. Made to belong.
BOCO Gear combines performance headwear with one of the most useful tools in specialty retail: custom. The result is product that can live on the wall, at a race, in a run club and inside the identity of a local store.
Why T&T Noticed
More than a logo on a hat.
BOCO sits in a useful sweet spot for specialty retail: technical silhouettes runners already understand, plus custom capabilities that let a store turn local identity, events and community into product people actually want to wear.
The Retailer Lens
Headwear is a relatively easy category to refresh throughout the year. BOCO stretches that opportunity across technical run hats, truckers, visors, trail styles, cold-weather pieces and accessories, while custom creates a second lane for store-branded and event-driven product.
02
Custom
A broad custom assortment gives retailers, races and clubs room to create something that feels specific to their own community rather than generic branded merchandise.
03
Community
Hats naturally travel beyond the store. They show up at group runs, start lines, finish lines and everyday miles, making them a visible piece of local running culture.
Technical Trucker
Performance construction with the familiar look and attitude of a trucker.
Run + Elite
Lightweight, breathable silhouettes designed for training, trails and race day.
Custom
Retailers, races, clubs and brands can turn their own identity into technical product.
Seasonal
Cold-weather and reflective options give the headwear wall a reason to keep changing.
Custom is where BOCO gets especially interesting for run specialty.
BOCO’s current custom program spans technical truckers, run hats, cold-weather styles, visors, headbands and accessories. That gives a retailer multiple ways to create store, event and run-club product without leaving the performance category.
The BOCO Mix
Performance, personality and a lot of room to make it yours.
Why It Works at Retail
One brand. More than one job.
BOCO can support a seasonal retail assortment and also become a resource when a store needs product for a race, run club, anniversary, local collaboration or special event.
Run Hats
Technical Truckers
Trail + Sun
Visors
Cold Weather
Custom Programs
Events + Races
Store Identity
Put This on Your Radar
Custom is the differentiator.
The opportunity isn’t simply adding another hat brand. It’s using technical headwear as a canvas for a store, race or community. BOCO offers custom across multiple run-focused silhouettes and accessories.
Seasonal Opportunity
Keep the wall moving.
Warm-weather technical styles, reflective product, winter headwear and event-specific custom give retailers reasons to refresh the category throughout the year instead of treating hats as a one-season buy.
T&T Talk
Behind BOCO Gear.
A future conversation about what makes technical headwear work, how custom can serve specialty retail and why the best branded product feels like part of a community rather than a giveaway.
Coming Soon
We’ll talk product, custom, specialty retail and the role headwear can play in races, run clubs and local store culture.
For Retailers
Discovering brands like BOCO Gear?
Join the Collective for free buyer access, new brand drops and stories from the people behind the product.